If you missed it, Apple finally announced what it would be doing with its stockpile of about a $100 Billion in cash on Monday. Apple will be paying its first dividend since 1995 while also buying back stock over the next three years. While I’m sure Apple shareholders will be thrilled at the announcement, there already is chatter going around the tech world that this may be the first signs of a changing Apple in the Post Jobs world.
To put it into perspective, the last time Apple paid a dividend was in 1995, a dark time in the company’s history when Apple was run by Marketers and businessmen who cared more about the bottom line and value to shareholders then they did building great consumer products. We all know how that turned out. Unfortunately Steve Jobs will not be able to return this time to save Apple.
Now I am not saying this is the same Apple as the 90’s. It certainly isn’t. But there is talk going around the tech world the Job’s would NEVER have done this. He believed in using the company’s change to change the world through new products. Many close to Apple suggested Jobs had mentioned taking a stab at building cars, or appliances in the home. Maybe these were just rumors, but can you think of the possibilities?
What many are concerned about is that Cook and Apple had no clue what to do with the cash. This seemed like the best options as media pressure has increasingly grown on Apple to spend its cash in this gloomy economy. Do you think Jobs would ever care what the media thought? It seems like he would have certainly never have chosen to go down this route. In fact he was adamantly against it. Many have written that they fear Apple may have lost its vision with Jobs, much the way they lost it the first time he left. People are concerned that the board is now running Apple, and like most boards do, they are trying to make Apple an investor friendly company. It seems odd to take this approach when clearly they cant figure out how to spend the money the have now. I hope this isn’t the first of may signs that Apple has lost its way, but I am very skeptical.